Technology is a powerful tool for any business providing you use it right. It’s essential to analyze the needs of your business and look for the technology you can use to help achieve your goals.
Even as a small business, there are plenty of opportunities for you to use technology to help enhance your daily operations. Check out these 6 different ways technology can enhance your business!
1. Find Tools That Will Improve How You Communicate
Communication is an aspect of teamwork you can’t afford to ignore. If your team finds it tough to communicate, you’re going to have a lot of problems that end up falling through the cracks. In today’s society, it’s essential to use both mobile and cloud technology to help your team communicate anytime and anywhere. Using new communication technology will help your team receive updates in real time and foster a flexible work environment via clear communication.
2. Put Measures In Place To Track Performance
Tracking performance is one of the best ways your company can innovate. It’s hard to know what to change about your company if you aren’t tracking your results. There are a ton of tools and programs available to help you track sales, website analytics, and your customer service performance. You can review these analytics at key points throughout the year to find areas you can innovate. Simple things like making basic tasks easier for your customers or adding new payment methods can enhance how efficient your business is.
3. Take Time To Monitor And Act On Customer Feed
There’s no point of asking your customer’s for feedback if you aren’t going to act on it. Technology makes it much more convenient for you to get opinions from your paying customers. You can send review reminders immediately after a purchase, 1 week after and continuing on a regular basis, so you get as many reviews as possible. Positive reviews are excellent to use as social proof on your website and social media. Negative reviews will help you find areas you can improve and enhance your customer service.
4. Create Mobile Solutions For Your Customers
If you aren’t already on the mobile train, it’s time to catch up. Every aspect of online marketing is taking advantage of mobile apps and mobile devices. Even if your analytics show you get most of your sales from desktops, it’s important to have mobile options implemented as well. The mobile version of your website needs to work just as well as the desktop site to keep service consistent. Offering mobile solutions makes your customers more likely to share your business with their acquaintances, family, and people they know on social media.
5. Use Smart Storage Options For Your Data
Cloud storage is a must in today’s climate. There’s no need to have large file cabinets full of documents taking up space in your office. You can use cloud hosting to act as a backup to your electronic data which will protect you from downtime and crashes. It’s also crucial to ensure your data is encrypted and that it can only be accessed by the right people. Using smart cloud data solutions helps even the playing field between small and large companies.
6. Set Up A Business Class Email
Having a business class email is just a simple thing you can do to add some professionalism to your company. Instead of using a Gmail or Yahoo account, you can use an email address associated with your websites name. Getting emails from firstname.lastname@example.org appears much more professional than being solicited from a random Gmail. Using a business class email will help you avoid spam filters, and your customers will immediately know who’s contacting them.